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Our mission is to celebrate the value of community, the excitement of the holidays, and the children of Athens! 

What is SWAB?  

             Shop with a Bulldog (SWAB) is a student-run non-profit at the University of Georgia. Each year we partner with elementary schools throughout Athens-Clarke County to organize an annual Event Day. On Event Day, UGA students and participating children spend a day together shopping, wrapping gifts, and enjoying fun activities. With money raised by UGA students and the Athens community, each child can spend $120 on items that they need or want. Our hope is for Event Day to be a positive, annual event where people from across the community can come together  to celebrate and learn from one another!

Why do we SWAB?  

          Over 28% of people in Athens are living in poverty, therefore, many families feel additional financial pressure during the holidays. Our organization strives to be a positive presence for those families in our community who may not otherwise easily afford holiday gifts for their children. We want to serve as a platform for UGA students and elementary students to come together. In 2018, 17.4% of children living in poverty in Athens participated in our event. Every year, we aim to invite more children than before. The number of UGA students involved and the amount of support from the local community directly affects the number of children we can invite. We are so grateful to our UGA and Athens community for helping to make this event possible year after year!

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